Japanese netizens praise Starbucks’ move to promote 800 temp workers

SoraNews24

2013.02.22 starbucks

With just over 1,000 stores covering practically every prefecture, Starbucks is a coffee powerhouse in Japan. Since opening its first store in Tokyo in 1996, the company has managed to adapt its business model to suit Japanese tastes with seasonal flavors, expanded (alcoholic) menu options and utilizing Japan’s unique architecture. Last week, Starbucks went one step further in its Japanese expansion plan by announcing that it would promote 800 temp workers to full-time positions, which netizens applauded as a move to create pressure on the Japanese market to provide better benefits to workers.

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